Entrepreneurs Night Out Blog

Startup Entrepreneur Mistake #5

Startup Entrepreneur Mistake #5. Not being predominantly focused on marketing. The most successful organizations in the world understand that they are basically in the business of marketing. NO matter what they produce or sell they are in the marketing business. Take Mcdonalds for example. What do you think they spend more resources on: 1) Developing [...]

Startup Entrepreneur Mistake #4

Startup Entrepreneur Mistake #4. Not being different. Ok so you shouldn’t be too original and at the same time be different. How do you do that? Well the trick is to take something that someone is already doing successfully and improve it slightly or simply be different. As godaddy.com founder Bob Parson says “you have [...]

Startup Entrepreneur Mistake # 3

Startup Entrepreneur Mistake  3: Starting something nobody has ever done before. There is this misconception among many startup entrepreneurs that you have to come up with a brilliant idea that nobody has done before, like a google or something earth-shatteringly brilliant and new. With a very very few exceptions this is completely stupid. Sorry if [...]

Startup Entrepreneur Mistake 2

Startup Entrepreneur Mistake 2: Not doing SERIOUS research on the competition. Many years ago I read that Sam Walton (the founder of Wallmart) gave all his managers a task to find one thing every month that the competitors were doing better than themselves. As simple as this is, it’s also brilliant. Everyone should be doing [...]

Startup Entrepreneur Mistake #1

Dear Entrepreneur. Welcome to business. You have embarked on a journey that can be one of the most rewarding but also one of the toughest and most dangerous. IN the UK Only about 1 in 4 make it past the first 5-6 years. These numbers vary greatly from country to country and some places it’s [...]